Race to Replace

Seen in San Francisco, these posters (link 1, link 2) for the Race to Replace are a cut above your usual cycling promotional fare. The Race to Replace is Team Discovery Channel’s attempt to find a replacement for the, now-retired, Lance Armstrong. And they need one quick! With a comparatively lacklustre performance in this year’s Tour de France it’s fast becoming the race to save face. Nice art deco posters inspired by A.M. Cassandre is not a bad way to set about the task. (via tdfblog.com)

Gary Butcher
Posted on Monday, 17th of July 2006 Permalink Comment (0)